Apple Buys LaLa – iTunes Streaming in the Future

Apple confirmed on Friday that it has bought music streaming/download service Lala – the same that recently signed deals with Facebook and Google provide a music streaming through their platforms. Lala currently has 100,000 users signed up, and revenues of about $10,000,000 – their catalogue of available tracks is around 8 million, while iTunes has 11 million. The purchase is clearly not a question of expanding iTunes catalogue or user base by wooing Lala users, so iTunes can only really be interested in Lala’s streaming technology. This purchase would seem to herald iTunes launching a music streaming service to compete more directly with up and coming providers like MOG and Spotify. Dark clouds on the horizon as the download giant looms over the intended territory of new streaming propositions.

Tags: itunes lala music streaming spotify