Amazon’s Prime Day this year will feature a Taylor Swift headlined concert

Amazon’s Prime Day is going to be much more than a bunch of great deals this year with a star-studded concert streaming to 100+ million people.

Prime Day is Amazon’s yearly celebration of, well a subscription service that they offer. But this year the festivities are expanding beyond the digital shop floor and taking to the stage for a real event.

This year the event is being drawn out over 2 days and will feature a live-stream concert with Taylor Swift headlining. Other chart-topping artists will perform like Dua Lipa, SZA, and Becky G. The concert will be live-streamed out and available to all of Amazon’s 100+ million Prime subscribers.

Amazon Music’s vice president, Steve Boom said: “We can’t wait to celebrate Prime Day with an extraordinary night of unforgettable performances, for members around the globe. Prime Day brings members the best of both entertainment and shopping. To celebrate, we’ve curated a lineup across multiple genres with performances from artists our customers love.”

The live stream will start on Prime Video today at 9 P.M. EST. Amazon will also use the stream to advertise from an array of their upcoming video projects including: The Boys – a superhero drama, Carnival Row – featuring Orlando Bloom and Cara Delevigne, Undone – from the creator of Bojack Horseman, and much more.

Head of Social Media and Marketing, RouteNote

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