Amazon Prime now has 150 million subscribers globally

In a month of proud boasts for Amazon, they have revealed that 150 million people now pay for Amazon Prime around the world.

Since the year began Amazon have revealed some pretty impressive milestones. They have over 55 million listeners on their music streaming services and CIRP estimated that they have 112 million Prime users in the US just weeks ago.

Their latest financials report reveals that they now have more than 150 million Prime users around the world. Amazon CEO Jeff Bezos said in a statement: “More people joined Prime this quarter than ever before, and we now have over 150 million paid Prime members around the world.”

Their last announcement of global Prime users came in April 2018 when they revealed that there were 100 million subscribers worldwide. So that’s 50 million in less than 2 years and around 2.5 million subscribers a month.

Of course if Consumer Intelligence Research Partners (CIRP) estimates are correct then the majority of these numbers come from the US. If they’re spot on, or even close, with their estimate of 112 million US prime users then that equates to a third of the entire country.

It may be a valuable tactic for Amazon moving forward to strengthen their Prime numbers outside of the US and in territories like the UK and Europe. Their Prime subscription is a big draw offering one-day delivery on many products whilst also bundling in services like music streaming and a video package.

Head of Social Media and Marketing, RouteNote

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