The BRIT Awards have ended a years-long partnership with Google to team up with Amazon Music for next years award ceremony.
The UK’s music awards ceremony, the BRIT Awards, have announced their new digital music partner. Amazon Music will be the official partners for the awards in 2020, hosting the live performances from the awards and being home to the official playlists based on the BRIT Awards and their past ceremonies.
Google have been their official partner for years now. They first partnered up in 2015 when Google Play Music, their flagship streaming service at the time, was announced as their partner. Then with the launch of YouTube Music they took the torch, a logical partnership as YouTube has long been their video partner.
The titles aren’t quite the same. YouTube Music were listed the ‘official music app’ for the 2019 show, whilst Amazon Music will be the ‘digital music partner’. They will take over the role in the same capacity despite the role title change.
YouTube will remain the live-streaming partner for the awards ceremony for viewers outside of the UK to tune in. Amazon has live-streaming capabilities on their platforms but it seems their partnership is solely for the music after the event.
YouTube’s partnership with the BRITs deepened just last month when they announced the launch of a brand new studio for the BRIT School. The studio was provided by YouTube Music and features state of the art equipment for music and video production.